Sea Shepherd is an international non-profit organization whose sole mission is to protect marine wildlife. The organization was founded in 1977 by the Canadian conservationist Paul Watson. He was the first man to throw himself between a whale and harpoon with a rubber boat. With this act, he attracted worldwide attention. Nearly 45 years later, direct action on the open sea is still Sea Shepherd's trademark.

Sea Shepherd is recruiting a Digital Fundraiser to strengthen, grow and diversify our digital fundraising program globally. You will be helping to develop and execute our global digital fundraising strategy and work closely with colleagues in the fundraising and communications team.
 
We are looking for someone who brings solid digital fundraising and/or marketing skills. You will therefore need to understand the digital infrastructure, tools, interactions and opportunities very well, including setting up tracking, working with pixels and cookies. It would be helpful if you have some experience working for an (environmental) INGO.
 
A good work ethic is a must, as the successful applicant will be working mostly from home, preferably in a EU Country.

Job: Digital Fundraiser

Term of Employment: Ideally full time but part time options will be considered

Reports to: Fundraising Director

Location: Working from home or office (depending on location)

Closing date: 31st August

Salary: depending on experience, between € 3.454 - € 4.338 gross (pro rata).

Job Outline
In line with SSG’s strategic direction and under direction from the Fundraising Director, the Digital Fundraiser role has both strategic and hands-on elements. Our fundraising team is small, our work is at a scale-up phase, Sea Shepherd Global has a large and committed online audience, our tools are in place and of course we have the most unique and effective direct action work to talk about. It is an exciting time to join with many opportunities to help shape a critical part of our digital work.

This role requires a technically minded person with a strong methodical and highly organised approach to their work. Experience of project managing multiple digital projects of various scale is essential.

Your first priority will be to help develop our Global Digital Fundraising Strategy and help implement it. At Sea Shepherd the Fundraising, Communications and Partnerships teams work closely together, so you can expect support and guidance from specialists in those teams to really optimize our Digital Fundraising. 
 

Main tasks and responsibilities are to help build a three year digital fundraising strategy and implement it. Key parts of this strategy will be:

1. Digital acquisition

●  Responsible for our digital acquisition work across all channels including social media, digital advertising platforms, Email, our fundraising platforms, Facebook Fundraisers and possibly also expanding into Mobile or Events. This will also include work with influencer marketing and other community building platforms. 
●  Develop, a/b test and implement great segmented acquisition campaigns
●  Developing a great understanding of our global digital donor and supporter base
●  Helping increase our supporter and donor numbers globally
●  Prepare ongoing, timely and emergency campaigns and campaign templates and infrastructures
●  Make the most of our organic growth and opportunities.

2. Digital retention

●  Working closely with the Communications team develop and implement a powerful retention strategy across all channels
●  Develop KPI’s for the retention strategy for different audiences and report on them
●  Prepare, test and implement segmented retention campaigns 
●  Help our supporters and donors stay with us for longer

3. Analytics, reporting, technics

●  Develop analytics and reporting structures on a monthly basis that show progress against income and expenditure targets as set in the 3 year strategy.
●  Prepare data and information, reports and presentations on income, expenditure and budgets.
●  Setting up tracking, landing pages, working with pixels and cookies - either on your own or with colleagues.

4. Digital best practice

●  Working with the other digital and IT colleagues to ensure we follow best practice, keep our tools updated, use the best tools for the job, keep abreast of changes and advise the team of any desirable/necessary changes to our tools or programs.

Please send your cv, cover letter and/or questions to recruitment@seashepherdglobal.org